TikTok pushes merchants to use a new ad-buying tool that promotes videos linking to TikTok Shop rather than merchants' own sites, frustrating some merchants (Ann Gehan/The Information)

Ann Gehan / The Information:
TikTok pushes merchants to use a new ad-buying tool that promotes videos linking to TikTok Shop rather than merchants' own sites, frustrating some merchants  —  As TikTok readies itself for the expected sale of its U.S. business to a new venture controlled by American investors …

from Techmeme https://ift.tt/orCGiLR