The use of "+" to name on-demand services was fine when streaming was new but has become a cliché and a minus (Tiffany Hsu/New York Times)

Tiffany Hsu / New York Times:
The use of “+” to name on-demand services was fine when streaming was new but has become a cliché and a minus  —  An idea that seemed like a real plus when streaming was newer has fallen into cliché.  —  First there was e.  —  Then came i.  —  Now it's +.

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